arket Research Reading Quiz UESTION 8 of 10 Questions collecting __ data often begin with "how many" or "how much" a) Qualitative b) Quantitative c) Primary d) Secondary

## Step 1<br />The question is asking us to identify the type of research that often begins with "how many" or "how much". These phrases are typically used to collect numerical data, which is a characteristic of quantitative research.<br /><br />## Step 2<br />Quantitative research is a type of research that focuses on collecting and analyzing numerical data. This is in contrast to qualitative research, which focuses on collecting non-numerical data such as words, images, or objects.<br /><br />## Step 3<br />Primary and secondary research are types of research based on the source of data. Primary research involves collecting new data, while secondary research involves using existing data.<br /><br />## Step 4<br />Given the context of the question, which is about the type of research that often begins with "how many" or "how much", the correct answer is quantitative research.